Content management for artists · early access

The tour has a day sheet.
Now the content does too.

Your All Access pass for tour content.

TourDirectr keeps every content idea, the posting plan and the footage from each show in one place, shared by the artist, the crew on site and the social team at home. Built for the road, useful all year.

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Light it in your tour colour
IdeasFor you
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The problem

Right now the content plan lives in six apps.

The shooter is in the pit. The social lead is three time zones away. The ideas are in a note nobody has opened since rehearsals. Flip the switch.

TourDirectrNight Drive Tour · one place
Group chat · 1:14 amwhich folder is denver??
ContentDenver · Oct 16Drive ↗
Notesideas: fan signs? merch timelapse? ask M
IdeaFan signs from the barricadeLoved
EmailRE: RE: FW: content plan v4 FINAL (2)see attached, ignore the last one
Plan3 posts this weekOn track
Spreadsheetposting_sched_OLD
last edited 3 weeks ago
PlanFri 15 · Fan signs · 6 pmApproved
DM · social teamneed a vertical of the encore by 10am!!
RequestVertical of the encoreDue 10:00 · Jules
Group chat · 9:02 amdid we get the encore last night
ChicagoEncore from the catwalkShot ✓
Voice memo · 0:47
IdeaSoundcheck to stage in one cutNew
Group chat · 4:40 pmis the bus video approved or
ReviewBus bunk Q&A · final cutApproved

How it works

From a loose idea to a posted video.

The team pitches. The artist decides in seconds. Everything that survives lands on a date, and everyone knows what is being shot tonight.

  1. 01

    Create your organization

    One organization per artist or company. Invite everyone who touches content: the artist, the manager, the videographer, the social lead. Each person gets their own login.

    • Artist, team and admin roles
    • Invite with a link
    • Add tour dates by hand, or import the whole run
  2. 02

    Add ideas

    Anyone on the team drops in an idea: a title, a short description and a reference video, so nobody has to imagine it. Tag it Live, Social media or Branding.

    • Reference video on every idea
    • Comments from the artist and the team
  3. 03

    Love it or pass

    The artist swipes the deck on their phone. Right to love, left to pass. It takes less time than answering the group chat, which is why it actually gets done.

    • Built for one thumb, backstage
    • The team is told the moment a decision lands
  4. 04

    Save and categorize

    Loved ideas land on the Board. Sort them by type, by account, or with filters you make yourself. Passed ideas wait in the Archive in case the answer changes.

    • Your own filters, next to the built-in ones
    • Nothing is ever lost, only archived
  5. 05

    Send it to the Plan

    Give an idea a post date, a show and the person shooting it, and it joins the Plan. Now everyone knows what is captured tonight and what goes out on Friday.

    • Follow each idea from planned to posted
    • Caption, hashtags and the live post link stay with it

The Content tab

Every show, one tap from its footage.

The run, in order. Each show carries the link to its folder, a checklist for the night and a count of what has been captured. Pick a city.

Night Drive Tour · 7 shows PlayedTonightComing up
Content01

Links

Paste the Drive or iCloud folder for that night. Nothing to upload twice, nothing to move.

No uploads
Content02

Count

See what is shot and what is still missing before the bus leaves the venue.

One per show
Content03

Requests

“Vertical of the encore by 10 am” goes to the right person and onto tonight’s list.

Due 10:00

Final-cut approval

Nothing posts by surprise.

The finished video sits next to its caption. Notes are pinned to the exact second. One tap approves it, and someone without an account can sign off from a link. Try it.

Final cut · v2 In review
0:00 / 0:15
CaptionChicago, you were loud. Soundcheck to stage, one take.#nightdrivetour #chicago

Also inside

The parts a tour actually needs.

TourDirectr does not post for you and it is not another file locker. It is the one page the artist and the team work from.

Home · doors in
02:14:36

Countdown to doors, and the whole run on a globe

Open the app and see the next show, what is yours to do today, and the route. Drag the globe.

Phone first

Installs like an app

Add it to the home screen on iPhone or Android, with notifications. No store, no update prompts.

Request · due 10:00 Vertical of the encore Ana → Jules · Chicago
Two-way

Ask for the exact clip

The social team asks, the shooter is notified, and it lands on tonight’s list with a deadline.

Every morning

One digest a day

What was shot, what is waiting on you, what goes out next. One notification, not forty.

Setup

Bring the whole run in

Import your tour dates from a spreadsheet and the Content tab builds itself.

Identity

Lit in your tour colour

The app is black and white until your colour comes in, like a gel on a stage light. Pick one.

Privacy

Your footage stays yours

Files stay in your own Drive, iCloud or Dropbox. TourDirectr keeps the link. Export or delete your data any time.

Accounts

Main and second accounts

Plan for the main profile and up to three side accounts without mixing them up.

Who it is for

One page for everyone who touches the feed.

Say yes or no in seconds.

  • Swipe ideas between soundcheck and doors
  • Approve the final cut from a text link
  • See everything planned in your name

Questions

Before you ask.

Do I have to be on tour to use it?

No. It is built around tour dates because that is when content gets hardest, but ideas, the Plan and approvals work the same for a release week, a video shoot or a normal month.

Does TourDirectr post to Instagram or TikTok for me?

No. TourDirectr is where the team agrees on what to make and when. You post from your own accounts, then save the link back to the idea.

Where do the videos and photos live?

In your own cloud storage. TourDirectr keeps the link for each show and each clip, so everyone opens the same folder.

Does it write the ideas for me?

No. Ideas come from your team. TourDirectr is the place to collect them, decide on them and carry them through to a post.

Who can see our work?

Only the members of your organization. Every organization sees its own ideas, plan and links, and nobody else’s.

Is there an app to download?

Today you install it from your browser to your home screen, on iPhone or Android, with notifications. App Store and Google Play versions are planned.

What does it cost?

Early access is free while we onboard the first teams.

TourDirectr. Your All Access pass for tour content.

Run the content like you run the show.

Get your pass Sign in